(March 4, Toronto, ON) - Canadian apparel & lifestyle brand Levelwear announced today the signing of Toronto Maple Leafs Defenseman, Travis Dermott as well as Defenseman, Matt Dumba of the Minnesota Wild. The signings will support the Levelwear Pro-Sports business and club partnerships. Both athletes will be showcased wearing Levelwears collection of premium sportswear and will be leveraged in global marketing efforts including the promotion of officially licensed NHL team-branded apparel.
Travis Dermott, the former Erie Otter who was selected 34th overall in the 2015 NHL Entry Draft by the Toronto Maple Leafs joins a deep staff of professional athlete partnerships across multiple sports. The Leaf’s defenseman has signed a multi-year agreement.
“To be honest, I was made aware of the great things going on with Levelwear by a close family friend. As I gained information on the brand and product, I got excited about the opportunity. I’ve been very impressed and look forward to sporting the gear and working with the team”. – said, Dermott.
Matt Dumba, the former Red Deer Rebel and Portland Winterhawk who was selected 7th overall in the 2012 NHL Entry Draft by the Minnesota Wild has also signed a multi-year agreement. The Calgary native has been a mainstay on the Wild blueline since the 2015 – 2016 season and will be leveraged to enhance a new 3-year partnership Levelwear signed with the Wild at the start of the 2019-2020 season.
“I’m thrilled to join the Levelwear family. With what is going on with the brand, their partnership with the Wild, this was a natural fit. I’m excited and look forward to being part of it.”– said Dumba
Levelwear President, Hilton Ngo remarked, “We are very excited that we have added talented athletes like Travis and Matt to our roster of athletes to support our growing Pro-Sport and NHL business.” Toronto is a key market for us and with our new Wild partnership adding both made tremendous sense.”
The Levelwear Sportswear collection was designed with a performance consumer in mind. Form, fit, function and detail are the focus with premium fabrics enhancing the collection that is an elevated athletic assortment of fleece, activewear, outerwear, tracksuits, and casuals. Passion, Purpose, and Performance are the driving force in the direction of this elevated assortment. The new collection can be found at www.levelwear.com, better sporting goods stores, and arenas and stadiums throughout North America.
Levelwear has established enduring business verticals in licensed and team sports, golf apparel, and men’s and women’s lifestyle wear, with core strengths of innovation, decoration, and industry-leading service. The company holds licensing partnerships with some of the top global brands, including; MLB, the NHL and NHLPA, NBA, CFL, 140 US Colleges, and various soccer properties (Bayern Munich, Paris St. Germain, Juventus, Liverpool, Manchester City, Tottenham, etc.) globally.
For more information, please visit www.levelwear.com.
For all further inquiries please contact:
Brett Saunders
Sr. Marketing, Manager
Levelwear
(416) 465-7211 ext. 326
bsaunders@levelwear.com